Travel Blue Book with Blogger Holly Johnson

November 27, 2015
Travel Blue Book with Blogger Holly Johnson

Tell us about yourself! What do you do when you’re not traveling the world? Where are you from? Where do you currently live?

My husband and I live in Central Indiana with our two daughters. We run a digital media company out of our own home, and I write about personal finance and travel for a living.

What first inspired you to start your blog? Since then, which destinations have you covered?

We started our travel blog because I wanted a place to write about our adventures outside of my paid work. I also found a domain I really liked –! We write about various things on our site – even restaurants we visited and destinations. In the past twelve months or so, we’ve been to England, France, Italy, St. Maarten, Jamaica, and all over the U.S.

What is the main purpose of your blog? Is there a message that you’re trying to convey to your readers?

Our tagline, “Dream it. Plan it. Go there” says it all. We would like people to know that their dream trips are within reach.

What gets you into the writing mode?

Both of us write professionally in some capacity, so that definitely helps. I enjoy writing the most when I’m actually inspired. Travel is much more fun to write about than my normal topics.

What are some exciting partnerships, connections, or opportunities that have come out of your blog?

I haven’t really used my blog to make any connections yet.

Is your blog a business? If so, what are some of the ways that you monetize it?

Our other website,, is our main business. We make money through a wide range of affiliate programs, ads, and direct sales. I also offer free travel advice on my site, and use that platform to sell rewards credit cards. We hope to do the same with Travel Blue Book once we grow it some more.

What advice would you give to other women who are interested in launching a travel blog?

Get started and figure it out as you go. I know people who have been threatening to start a blog for years, but can’t get past the logistics.

About Real Deal

On the Real Deal, women share the highlights and challenges from their recent trip–and what they wish they knew before going.

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